Sunday 17 April 2011

Post 2- Essay- Growing Trend for Flexibility in Visual Identities

Back in January, I wrote an investigative essay on visual identities broaching the subject of the contemporary shift away from the more traditional form of static identity design in favour of more flexible approaches which encompass visual systems, generative design principles and the creation of distinctive visual languages.

It discusses these points with reference to case studies on the London 2012 logo and Landor's dynamic identity for the city of Melbourne (below) and can be seen as a kind of precursor to, or foundation for the work in this project.


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